Landing pages are one of my favorite things to create. I have extensive experience creating personalized ABM and vertical-specific experiences that are made with platforms including Uberflip and Folloze. I make sure the boards are fun to read, informative, full of value, and full of the targeted account’s own brand.

Creating landing pages is an important part of curating an excellent and engaging prospect journey. This first step sets the tone for the rest of the experience, and it’s my job to share enough information to satisfy the prospect while also piquing their interest so they engage further.

Emails are one of my specialities. Over the years, I’ve honed my craft to create emails, newsletters, and subject lines that catch the reader’s eye. I also employ popular models like BAB, ADIA, and PEPC to ensure that value is added as quickly as possible so my reader is hooked and interested in what the client is sharing.

With every newsletter I write, I approach the project by asking myself, “Why would the reader want to read this email when there’s probably at least 50 waiting for them already? What unique value am I providing?” This helps me keep my emails fresh, entertaining, and informative.

I’ve spent a lot of time curating social selling campaigns. This involves getting to know a leader at a major tech enterprise and gaining a deeper understanding of their career, imperatives, and personal interests. I create social media and blog content focused on their professional interests (previous focuses have included IoT, ML/AI, and innovation in the healthcare and FinTech spaces) with their personality and individual voice mixed in.

As the campaign goes on, our thought leader gains traction, clout, and interested leads.

My original college major was Writing for Film and Television, and it’s always a special treat when I get the opportunity to write a script. These projects let me flex my narrative muscles and create a compelling script that uses visual mediums like animation combined with the written word to create a cohesive, dynamic story.

As a copywriter, video scripts are one of the only chances I have to craft a narration, a visual journey, and additional context on the screen. This gives me the opportunity to curate a multi-faceted, cohesive viewing experience that quickly demonstrates value to the prospect.

Creating an infographic gives me the unique opportunity to approach my work with a quantitative lens. The brands I work with deliver incredible results to their customers, whether the companies are helping enterprises increase efficiency, gain visibility into their IT environments, prevent security events, or shorten the onboarding process.

Infographics allow me to immediately demonstrate value through data visualization tactics that are tailored to my target persona’s specific business needs.

This is where my creativity shines. I like to go a little out-of-the-box when concepting and writing a one-pager (which has led me to some of my most creative pieces!)

I like to think of ways to showcase the reader’s unique journey and customer experience, whether this concept explores a day in the life for an employee using a workflow platform or if I’m creating a choose-your-own-adventure flowchart that highlights how a security solution helps you save the day.

Although articles and blogs are often at the top of the funnel, I still approach these thoughtfully and with consideration. I find these to be some of the pieces that come most naturally to me, and thoroughly enjoy the researching and outlining process.

I craft the entire piece with care, and think strategically about what value this blog or article will provide for the reader, how it aligns with the CTA, and how I can incorporate brand voice and tone throughout to drive engagement, conversation, and ROI.

As a lover of informative eBooks myself, I find a lot of inspiration when creating these for an enterprise audience. Often, these pieces go along with a webinar or video. However, I find my own ways to create a spark and integrate information and value that is independent of the correlated content.

eBooks and whitepapers are a nicely packaged way to deliver information in a logical and efficient manner, and remain some of my favorite and most gratifying mediums.

I studied Business in college, so I’m no stranger to a case study. In fact, it was a fun challenge when I was given the opportunity to craft case studies of my own. I start by interviewing a subject matter expert and eventually end up with a narrative-driven, Hero’s journey-inspired case study that shows the reader how this specific solution can help them achieve the same bottom-line-boosting results.

Creating a case study from scratch is such a fun, involved, and challenging process that I love facing head-on.